First. You have to control the media.
Media Control. This is very hard to attain. But when you get it, its very hard to lose.
If you can't control the hearts of your people, at least control their minds.
Make use of the media.
With the media in control, publish very little on the opponent party's manifesto details, while publishing alot on why your party disagree with it.
News Article(s) on WP's manifesto - Grand total of 2. [link1] [link2]Make more use of the media.
News Article(s) on PAP's rebuttal of WP's manifeso - 6. [links] (As of now)
When the opponent party rebuts your arguments, make sure that the news articles prints your party's rebuttal of your their rebuttal, and but very little on the original rebuttal itself (Yes, its confusing). [link]
Use simple but powerful words to lambaste your opponent's manifesto.
In your rebuttal to their manifesto, use easy to relate man-on-the-street language, like 'time-bombs', or 'poison', to describe their manifesto.
Because people easily respond to powerful words, but rarely people stop and think critically on your arguments.
People are simple creatures. No one remembers any long drawn replies, but words like 'poison' and 'time-bombs' stay on people's mind.
Positioning your argument - Use Sacred Cows.
Make it very hard for anyone to argue against your position, by declaring that it is against a 'sacred cow' like racial harmony and terrorism.
Even when some sacred cows are not perfect and need improvements.
Because, Anyone who argue against sacred cows rarely win.
Make use of your
Any campaign will fail if it does not appear to have the people's support.
Your members don't just just to sing karaoke at the void deck or line dance at the neighbourhood mall, do they?
If they are of any use, they should write letters to the press to argue for you. You don't even need to lift a finger to destroy the opponent.
Get some political science experts to give the neutral opinion. Whatever that means.
Put the opponent party in a difficult position. Demand them to change their manifesto.
If they change, declare that they lack political will and courage.
If they don't change, declare that they are heading to a dangerous position that will put the entire country in jeopardy.
Declare that most of your countrymen are behind you and against your opponent -without citing numbers.
"Dr Ng concluded that it is not just the PAP but the majority of Singaporeans who are not satisfied with the WP's response so far. " [link]
Its not that hard right?