Repackaging and Selling Common Sense

I read something interesting on the Straits Times today.

"Cultural intelligence as an invaluable asset"

"Unlike intelligence as in IQ tests, and like emotional intelligence as in EQ tests, cultural intelligence is about the ability of individuals to handle certain kinds of
problems and situations."

Last time i checked, this is called having common sense and being cultural senstive.

I understand that the new Cultural Intelligence Centre is to school students into understanding foreign culture, so that business/money can be made.

What happened to the age-old concepts of common sense and cultural sensitivity? This is old wine in new bottles. What was simple concepts in the past are repackaged with a different name, so that universities can make a course/buck out of it.

It does not take a rocket scientist or a graduate course for someone to become sensitive to other cultures.

You do that by interacting with other races, and taking a keen interest in the foreign cultures. This takes time. You certainly don't attain "Cultural Intelligence" by going to a class and pouring over notes. And to do this to make more money is to sully the entire concept.

And the universities are not helping the situation, by creating new buzzwords when it can be easily explained with regular words.

I have observed that it is a increasingly common phenomenon in Singapore to "formalise" common sense into a lesson plan, to create courses, tests and exams for the most frivolous things .